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Wednesday, February 16, 2005 |
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Web cloaking: companies, governments and individuals are both cloaking their own web sites - delivering content tailored to certain IP addresses - and anonymizing the IP addresses of their own users. CNET's Stefanie Olsen has the story.
When, say, a competitor comes to your web site, they see different prices and marketing materials than when consumers do (as long as the competitor is coming in on an IP address registered to the company domain).
By anonymizing their own IP addresses, companies can avoid tipping off others that they are interested in say, a certain new product. When a company sees a spike of interest from the competition, it might mean that a new product is on the way from the other guys. And, if you see a sudden surge of interest from a competitor and an investment bank, you might guess that a buyout offer is in the works. Darwin among the server logs... |
Opinions expressed on this site are stricly the author's own
Updated 3/22/05; 9:54:13 AM
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Chris Gulker'sUpdated 3/22/05; 9:54:13 AM
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