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Monday, July 28, 2003 |
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The G4 Cube Blog is a good example of how markets can self-assemble around products. The trick for merchandisers is to figure out how to use blogs. One easy method would be to advertise on the blog - I'm surprised that Cube upgrade makers PowerLogix, Sonnet et al don't seem to be advertising directly on CubeOwner.com (though a reseller is), the way used Mac resellers advertise on Low-End Mac, a Mac site that includes a blog and forums.
Another way for vendors to go would be to start their own blogs - product blogs run by product managers or other knowledgeable people. It would require somebody who 'got it' about blogs, but these could link out to, and be linked back from, the afficianado sites if they did a good job and provided useful and interesting stuff (not just product pitches, though those would be OK). This might be a cheaper, and more effective medium.
Macromedia's Flash MX technologies have a blog, Safari has a blog and OS X once had a developer's blog - all of which are (or were) well-read and much linked to. The key to using blogs for marketing is having a good product, writing and maintaining a decent, useful blog and identifying a few enthusiastic users who also have blogs... |
Updated 4/16/04; 1:52:48 PM
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Chris Gulker'sUpdated 4/16/04; 1:52:48 PM
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