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Thursday, October 2, 2003 |
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The $300 million blog: HP is using a blog as a key part of a $300 million campaign for its digital cameras and other consumer markets - $300 million is a pretty sure sign that blogs have fully arrived as a credible medium. Especially interesting that it's a community blog, featuring the photos of HP customers.
Two points here: one is that marketing is increasingly becoming a one-to-one affair and media like this blog make it affordable for a marketer to reach millions in a more personal way than "broadcast" media. The other is that customers are willing to do quite a bit of work - taking and uploading photos in this case - to help spread the word about HP's products. Interesting to see what's next in mass personalization... |
Updated 4/16/04; 1:54:18 PM
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Chris Gulker'sUpdated 4/16/04; 1:54:18 PM
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