Macworld: Steve preso relay
Posted on January 15, 2008
Filed Under All, Apple, Technology |

MacBook Air (above - photo courtesy Apple Computer)
10:45 AM (PST) Randy Newman entertains.
[Brief pause while we retrieve escaped dog]
10:14 AM (PST) MacBook Air debuts, .76 inch thin.13-inch display, full-size keyboard. Under 3 lbs. 1.6 or 1.8 GHz Core Duo. 80 GB HD or 64 GB SSD. (Looks like rumor sites were right on). $1799. MacBook Air produced with Aluminum case, no Mercury, less packaging. Al Gore influnce? (MacObserver) (Macworld)
10:09 AM (PST) Demoing movies streaming from .Mac, photos from Flickr etc. Some glitches. (MacObserver) (Macworld)
9:46 AM (PST) Announces Apple TV2 set-top box. Doesn’t require a Mac to make iTunes content, including rentals, available to TV. $229. Free SW upgrade for owners of previous box.(MacObserver) (Macworld)
9:44 AM (PST) Steve announces 1000 movie rentals from 6 studios to be available on iTunes. $3.99 for library titles, $4.99 for new releases, $1 more for HD. (Macworld)
9:38 AM (PST) Steve previously noted that 20% of the Mac base had upgraded to Leopard - some 5 million copies. (Macworld)
9:30 AM (PST) Steve is demoing iPhone/Google maps integration. iPhone can find its location using a button in the corner of the screen. A $20 software update for iPod Touch brings this and more. (MacObserver)
9:22 AM (PST) Steve has announced Time Capsule, an Airport Extreme base station with either a 500GB or a 1 TB hard drive, a ‘backup appliance,’ and wireless compliment to Time Machine at $299 and $499 respectively. (MacObserver)
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iPhones get the software update for free; it’s only $20 if you want it for your iPod Touch. Bit of a drag, but I assume it’s that badly-drafted American law that supposedly prevents companies from providing free software updates after purchase.
I suspect the environmental thing is more due to Greenpeace’s inaccurate slamming of Apple’s environmental record last year.
Law: I think it’s actually an accounting rule called revenue recognition… it used to drive us nuts atmy last employer… if you add features, you have to charge or take an earnings hit.
Environment: yup, Apple’s been getting it from all sides, mainly because they have not been environmentally responsible. Seems to be changing now.